Hotel-Booking Market - 1131 Words

PROMOTIONAL CHANNELS Hotel-booking market is heating up its rivalry, as Hotel sales in the U.S. and European online hotel bookings market are projected to increase by 16 percent to $79 billion next year, from $68 billion in 2012. Travel-related inquiries on search engines are now second most searched topics, surpassing shopping, according to WordStream Inc., a developer of search marketing software. Competitors for this segment include travel advertisers such as Expedia, TripAdvisor and Orbitz Worldwide. Priceline is the biggest spender in terms of online ad spending. Priceline, an online booking giant, boosted annual ad spending to more than $1 billion. The competition strategy over other booking websites like Expedia and Google have raised questions about the benefits of promoting online versus good old fashion TV campaigning. Online advertising is preferred method today as it provides consumers a quick way to compare prices and complete the transaction all in one step. Online channels recently include d social-networking services Facebook and Twitter take a majority share of the web-advertising market. Second portion of that share is still spent for ads on search sites. With major decline in money spent on TV campaigns, Priceline is one of the companies still heavily vested in TV ads and continues to use that promotion channel to raise brand awareness. Also, in 2013 TripAdvisor, the hotel reviews site, started to broadcast its first TV advertisement in the US proving thatShow MoreRelatedOnline Hotel Booking And Customer Satisfaction Essay1298 Words   |  6 PagesOnline hotel booking and Customer Satisfaction Introduction: The basic reason for the tourism is emerged from the pressure of working pressure, therefore to release the stress; people usually go for travelling preferably to abroad depends on the income level of tourist and destination point. 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The internet has also revolutionized the purchase stage of the buying process as credit cards can be used to purchase virtually everything that is available on the market today. This is especially important because it expands the possible target market beyond just the proximity of a brick-and-mortar store’s location to anyone who has access to the internet around the world. While the internet provides great opportunities for many retailers, it also comesRead MoreAccra Beach Hotel 31594 Words   |  7 PagesHOLY ANGEL UNIVERSITY ANGELES CITY THE ACCRA BEACH HOTEL (Case Study 7) Group 2 Arceo, Alexsandra L. Jacinto, Charito H. Maniago, Kim Russel B. Quiazon, Lady Lin T. YFRESMAR/TTH – 4:30-6:00 PM Ms. Cristina Naguit Introduction †¢ The Accra Beach Hotel and resort had a prime beach front location on the South Coast of Barbados, just a short distance from the airport and the capital city of Bridgetown. 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